Jerry DʼAscoli, Creative Shepherd • Artist, Dachshund Whisperer

Cross-platform for big Pharma, little Pharma, eyewear, patient care, electronics, Hollywood, trains, planes and automobiles. And a peculiar influence over dachshunds...

Something About me

My management style started at the dinner table before my feet even touched the floor. At a table set for 8, I learned to hear everyone (often at the same time). And being from a big family also meant having to be tough and hold your ground. Drawing from insights from the cultures of both coasts, my management approach is both empathetic and rigorous. I'm a tenacious defender of both the creative and the strategy. And if you're on my team, I know what you do because I've done it myself. So hard work never goes unnoticed or unrewarded. I'm not too proud to embrace the cliché of "work hard, play hard".

My philosophy

As a surfer, I approach work and life as you would a wave: spotting the opportunity, selecting the best approach, and channeling your energy into a strong, smooth ride. Knowing how and when to adapt to the ever-changing conditions is key to this. I love what I do and try to instill that into my coworkers. When people work hard, get results, and get recognized, it's the difference between a routine day and an epic one.

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Client Presentations
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New Biz Pitches
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Slices of Pizza
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Dachshunds Whispered

Experience

I’ve been fortunate to work on both coasts for agencies both large and small. Incorporating the best of my managers and colleagues has helped form my ideology and work ethic.

    • Concepting
    • Shepherding
    • Evaluating
    • Designing
    Creative

    Much more than just “The Big Idea”, it’s constant collaboration, curiosity, and objectivity. Evolving and shepherding ideas from start to finish.

    • Planning
    • Briefs
    • Research
    Strategy

    Without it, even the greatest ideas are hobbled. An effective communication must have a solid foundation, direction and focus.

    • Liason
    • for Agency
    • to Client
    Ambassador

    Being the voice and character of the agency is not to be taken lightly. The ability to liaise with the client for the agency is an art unto itself.

    • Teams
    • Budgets
    • Freelancers
    Manage

    Being fair but firm with your teams, budget conscious, and prepared maintains a healthy culture and a productive work environment.

    • Build Solid
    • Client
    • Relationships
    Partner

    Nurturing client relationships through results and communication facilitates mutual respect, true collaboration, and organic business growth.

    • Inspire
    • Teams &
    • Individuals
    Mentor

    Time spent counseling and supporting young creatives pays dividends to the creative, agency, and its clients that far outweigh the effort.

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Skills

Concepts

New Biz

Broadcast/Video

Digital

Print

Adobe CC

Resume

I've worked in highly creative shops, on accounts spanning from Consumer to Pharma, and won awards for my agencies and clients. I pride myself on making the complex simple and creating communications that don't just sell but forge brand evangelists.

Concepts, Strategy, New Biz, Calvary

  • Health & Wellness
  • Pharma—Consumer & Professional
  • Managed Markets
  • Medical Devices

Creative concepts and communications across all mediums for a variety of agencies and clients.
Both organized and at the 11th hour.

Creative Supervisor, Art

  • Health & Wellness
  • Pharma—Consumer & Professional
  • Managed Markets

Created consumer and professional concepts and communications across all mediums that helped breathe life back into a stagnant category, as well as re-energizing the client's Managed Market efforts.

Conceptualizer, Strategist, New Biz

  • Pharma—Consumer & Professional
  • Medical Devices
  • Traditional Consumer

Concepting and execution, strategy, presentation and new business pitching. $10M+ in new biz wins.

VP, Associate Creative Director

  • Pharma—Consumer & Professional
  • Health & Wellness
  • Medical Devices & Imaging

Led, mentored creative teams in strategic digital and cross-platform solutions. $7M+ new and growth business.

Group Head, Creative Director

  • Hospital Systems
  • Transportation
  • Traditional Consumer
  • Trade

Led successful teams and creative work. Added 10 clients and instrumental in winning the newly consolidated Port Authority of NY & NJ account.

  • Hospitals
  • Hollywood Studios
  • Car and Home Audio
  • Breweries
  • Technology and Software Startups

Creative management, work, and new business. Solidifed client relationships.

BFA • Psychology Minor

Download resume

Results

Creative Direction • Art Direction • Dachshunds

Pretty much all you really need

Copyright ©2017 Jerry D'Ascoli